The wow factor. Liberally used by estate agents discussing island kitchens, but actually pretty elusive in reality. By its very nature, the 'wow' is a rare thing, and creating it, a cause of many an event planner migraine.
The wow factor. Liberally used by estate agents discussing island kitchens (see above), but actually pretty elusive in reality. By its very nature, the 'wow' is a rare thing, and creating it, a cause of many an event planner migraine.
A man who has clearly witnessed his fair share of ice sculptures is the Four Seasons' Iain Robertson, who admits,
It takes a lot to impress people today, and that's especially true in the world of corporate events (Creating Events With Wow Factor).
Yet delivering the wow is the daily remit of today's event planners. In his blog, "The Wow Factor in Events" Julian Solaris argues that
Wow factor is an event planners core product... it is what you sell.
So when everyone is chasing the wow, how can you go the extra extra mile for your guests?
In the world of event entertainment, the wow of now often means employing a creative combination of psychology and spectacle. Solaris suggests that to make your guests go wow, you need to "foster emotions, serendipity, surprise and spontaneity", citing the work of improv guru and public prankster Charlie Todd of Improv Everywhere as being a fantastic example of this.
But what about those planners who don't want to unleash a flash mob on their unsuspecting guests? One option is multiple artists - using a collection of performers to surprise, delight and create a series of immersive and magical moments. This kind of 'layered' entertainment keeps the wow coming, from the start of your event to its finale, creating an 'aggregate' wow that sticks.
Listed below is our Top 10 Wow Factor Entertainers who will keep the wow alive in the hearts of your guests - long after the ice sculpture has melted.
Should any of them spark your interest, get in touch and let us help you wow your guests at your next event!